By Savannah Mercier, VYP Member
Businesses can have a reputation for being cold-hearted. Business owners and entrepreneurs as greedy, money-hungry moguls who will do anything for a quick buck. Cutting corners in business is easy to do, but having integrity, honesty, and a sense of ethical responsibility will help your company’s brand stand out to partners, increase employee productivity and motivation, and ensure your customers stay loyal. So how can you integrate an integrity-based platform into your business?
Never Compromise Your Character
Business is a give-and-take, and compromising in a business setting is essential. Negotiations make deals, but the greatest leaders never compromise their integrity for a sale or a new client. Jon Huntsman, Sr. once wrote, “There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.” It’s important to understand that, no matter who you are negotiating with, compromising on your moral code and values or cheating to get where you want in business will never make or keep you successful.
Keep Your Promises
Never make a promise you can’t keep. There is a power to keeping your promises, not only to your business partners, but to your customers. If you promise your boss that you’ll have a project done by a certain date, you should prioritize your time wisely so you have the time to keep your promise and turn it in on time. Business integrity is founded on the premise that you’ve promised something to your customer, employees, or partners, and they are expecting you to keep that promise. Customer and partner loyalty are rooted in promises, so if what you’ve sold them does everything you’ve promised, then your brand looks great and your customers are happy.
Tell the Truth
Sometimes, the truth is ugly. Integrity means telling the truth, no matter the consequences. Honesty is the best policy, so being open and communicating with your customers or business partners is the best way to remedy any challenging situation. Most of the time, a customer or a business partner will be more likely to continue working with you if you come clean and give an honest answer. Excuses are a waste of everyone’s time, so if you’re late on an assignment or can’t keep a promise, it’s better you just tell the truth. Your company’s reputation will improve and so will your conscience. Cutting corners is no way to do business. There should be no exceptions to maintaining integrity in a business setting. Dedicating your time to maintaining strong values, delivering on your promises, and telling the truth, then you will help you become – and remain – successful.